BAO
Mobile app for an Asian cuisine restaurant
My Role
Product Features
Business Goal
The BAO restaurant was developing its own delivery service and aimed to reduce dependence on third-party food ordering platforms.
This required creating a mobile application that would allow customers to interact directly with the brand, quickly place orders, and receive delivery information without using aggregators.
The main goal of the project was to make the ordering process as fast and convenient as possible for the restaurant's regular customers.
Key User Scenario
The main application scenario was built around the fastest possible order placement.
During design, special attention was paid to reducing the number of actions between selecting a dish and confirming the order.
The user can go from viewing the menu to placing a delivery order in just a few simple steps.
Dish Selection
The user quickly explores the restaurant menu, views photos of dishes, and selects items of interest.
Order Formation
Adding items to the cart and managing the order composition happens without unnecessary screen transitions.
Delivery Checkout
The user enters the address and confirms the order through a simple and clear delivery checkout scenario.
Key Decisions
Focus on Food
Food photos became the main UI element, helping users make ordering decisions faster.
Minimal Extra Actions
Key user actions are brought to the forefront, allowing faster transition from dish selection to ordering.
Direct Brand Interaction
The app allows the restaurant to build direct customer relationships without third-party delivery platforms.
Project Results
As part of the project, a complete mobile experience for a food delivery service was designed — from browsing the menu to placing an order.
Special attention was paid to the speed of interaction, visual presentation of dishes, and simplification of the key user flow.
The project became an example of creating a digital product for a local business aiming to build direct interaction with customers without relying on third-party delivery platforms.
Try the app live
The BAO mobile app is available for download on Google Play. You can test the convenience of the interface, explore the menu, and order delivery right now.
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