Kaspi Cinema Booking UX: Ticket in a few clicks
Designing a ticketing service for the Kaspi ecosystem
The initial task focused on buying cinema tickets. During the design process, I proposed a more scalable solution — a unified ticket service for various types of events: movies, concerts, theater plays, sports events, and shows.
The main goal was to create a clear user flow that organically integrates into the existing Kaspi ecosystem and preserves the familiar user experience for millions of users.
Why Kaspi?
Kaspi is already part of the daily lives of millions of users, helping solve a wide range of financial and household tasks.
Buying tickets for events can become a natural extension of the existing ecosystem, utilizing already formed user habits.
Instead of needing to install separate apps, the user gets a new service within a familiar environment.
Millions of Users
Utilizing Kaspi’s existing audience without needing to acquire users from scratch.
Built-in Payment
Buying tickets through familiar payment flows within the ecosystem.
Familiar Interface
Minimal entry barrier thanks to familiar interaction patterns.
New Use Case
Expanding ecosystem capabilities through event and entertainment services.
Product Concept
From ticket purchase to a full event service
Instead of designing a separate flow for cinemas, I focused on creating a versatile architecture that can handle different event formats.
This approach allows the user to follow a single familiar flow regardless of whether they are buying a ticket for a movie, theater, concert, or sporting event.
For the business, this lays the foundation for scaling the product without having to develop separate solutions for each event category.
Key Principles
Unified UX
Identical purchase logic for all event types.
Scalability
Ability to expand the event catalog without changing the base flow.
Ecosystem Integration
Utilizing existing user habits and payment scenarios.
Key UX Decisions
Designing the ticket purchase flow
Selection Optimization
The user selects desired seats, and the system automatically creates an order with standard tickets. Categories can be changed later without interrupting the flow.
Group Booking
Bulk operations were added to manage multiple tickets simultaneously, speeding up the checkout process.
Post-Purchase
The user receives a QR code for entry, order details, and quick directions to the venue.
What Was Left Out of Scope
If work on the product had continued, the next stage of development could have been:
Personalized event recommendations
Kaspi loyalty program integration
Notifications about new events
Recommendations based on past purchases
User behavior analytics
Event selection based on user interests
User Flow
Entry Points
The user can start the flow in several ways. Regardless of the entry point, the checkout path remains unified.
Project Results
Universal Architecture
A unified purchasing scenario was designed that works equally efficiently for cinemas, concerts, theatrical performances, and other events.
Key Scenario Optimization
The main focus was on reducing the number of user actions and simplifying the process of selecting and purchasing tickets.
Product Thinking
The project demonstrates an approach to launching a new service within an existing digital ecosystem, taking into account scalability and user habits.
Kaspi Afisha is not just a ticket purchasing interface
It is a concept for a new service within the Kaspi ecosystem, built around a scalable event purchase scenario across various categories through a unified user experience.
Enjoyed this case study?
I am open to new challenges and ready to discuss your next project.
Contact me on Telegram
